Mixing charities and smartphone games
May 02, 2013
Nonprofit leaders are constantly searching for new ways to reach potential donors. While methods like approaching consumers in the street or sending out email newsletters have proved very beneficial for many of these organizations, emerging technology also provides different avenues. A number of administrators are looking to something many people carry around with them everyday which presents innumerable opportunities - smartphones.
Rather than just investing in things like mobile ads or SMS messaging, some innovative charities are creating their own applications that are able to be downloaded by individuals on these devices. On top of this, not all are simple interfaces made up of "About Us" pages or payment gateways- some even feature games.
The Sun-Sentinel recently reported that a Fort Lauderdale-based startup, GoodWorldGames.com, has seen relative success since it began developing games to draw in interested parties.
"We take familiar classic games, optimize them for mobile and add the element gaming for good," co-founder Gregory Sukornyk told the newspaper, explaining that it's a new way to bring the thought of making donations resonate in consumers' minds.
The Chronicle of Philanthropy noted that many charitable organizations don't yet have mobile-optimized websites, so this might be a good way to reach consumers in the meantime.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.