Maine theater owner takes to the Internet to fundraise
August 08, 2013
Since so many people across the globe have a growing presence online, reaching out to potential donors over this medium could be very lucrative for charities, individuals or other organizations. In fact, the Internet is already proving to be a great way to get people interested in a project and allow them to give money from the comfort of their own homes.
According to the The Forecast, Maine's Eveningstar Cinema owner Barry Norman recently decided to begin an online fundraising campaign to save his business. Norman needs $50,000 to continue operating the theater and has turned to the Web for help. His main money issues stem from the necessary purchase of an expensive digital projector back in April.
The news source explained that Norman is using crowdfunding techniques, in addition to holding screenings for independent films, to bolster support. That being said, he has tried similar projects in the past - namely, a campaign to raise $250,000 last spring - which failed.
However, these types of strategies are often successful. For instance, The Chico Enterprise-Record reported that in Durham, Calif., the Book Family Farm was able to take to the Internet this summer to raise enough money to buy a new tractor. The family used Kickstarter to host their campaign and saw in $19,000 in donations.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.