Johns Hopkins launches massive fundraising campaign
May 13, 2013
Fundraising has taken a massive 180 degree turn in the last few decades. No longer is door-to-door campaigning seen as useful or safe, now it seems like technology rules the roost. People are making donations via their smartphones, tablets, on websites and through a variety of other relatively new platforms.
Johns Hopkins recently launched an initiative to raise $4.5 billion, according to the university's Gazette. The project has been titled "Rising to the Challenge: The Campaign for Johns Hopkins," and was created to drive upwards of 300 endowed professorships and obtain $753 million to be put toward financial aid and fellowships, the newspaper said.
The campaign has been in a "quiet phase," the Gazette reported, which began in January 2010, and has been able to amass $1.94 billion thus far. Since the initiative was officially announced, administrators have set a 2017 completion date.
Many colleges have begun fundraising campaigns recently. For instance, the Democrat and Chronicle reported, New York's College of Brockport announced the intent to raise $25 million to be used to fund scholarships and facility renovations. Thus far, leaders have obtained $16 million and are hoping to gain more from alumni meeting events.
Organizations that are looking to raise funds through grant opportunities or local campaigns can use nonprofit financial management solutions to improve their chances of success. The software can help program leaders identify potential donors and send out applications with accurate accounting information.