Innovate your mobile marketing strategies
August 06, 2013
Because so many people carry their smartphones around wherever they go these days, some nonprofit administrators have realized that this is a worthwhile platform on which they can raise money. In fact, this may be a medium that can allow individuals to donate no matter where they are or what they're doing.
However, a Wicked Local blog explained that these leaders have to make sure the mobile content that's being produced is of the highest quality to ensure success. They can't just rely on one-size-fits-all messages that are promoted over every medium.
The news source suggested that the easiest way to do that is to publish content that central to a mobile only and will not appear on any other mediums when running these sorts of campaigns. Unique, easily digestible, concise messages are key to success. Moreover, promoting short but engaging headlines, as well as interesting graphics, also contributes to a good campaign.
Other companies release games to better draw in potential donors. Twilio reported that DonorsPlay CEO Evan Kuo recently came up with an idea that would involve a $1 donation being made every time individuals download a mobile app game associated with a nonprofit organization. The linked charity will receive a dollar for every download as part of a crowfunding-like project.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.