How to best raise money for hospitals
July 23, 2013
When administrators at nearly any nonprofit organization decide to raise money, they have a bevy of options available. For instance, they could cold call people who have been generous in the past, they might chose to email individuals on their contact list or they could take to the Internet and campaign on a crowdfunding website.
In the recent past, many executives at hospitals have discovered that going online tends to yield the best results. FierceHealthFinance reported that both individual patients and healthcare facilities have been successful on the Internet.
The one caveat to this is the fact that if patients get involved in the fundraising and they're already enrolled in Medicaid, whatever money is donated could be counted as income and affect his or her insurance status. So administrators need to make sure they've spoken with the proper consultants beforehand.
It's also important for hospital leaders to tell their donors where their money is going. According to Modern Healthcare, when money is donated to these facilities, funds can go toward a number of aims, from construction projects to buying new equipment. Telling people how they're helping can make a big difference and influence more donors to come forward.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.