How to best raise funds on Facebook
June 13, 2013
Facebook is most commonly viewed as platform on which people can stay in touch with their friends and family. However, for nonprofit organizations, the social media website also presents a number of lucrative opportunities to contact potential donors and raise funds.
UKFundraising, citing an Artez Interactive white paper, revealed that Facebook is generally very advantageous for fundraising campaigns. When such efforts are on a peer-to-peer basis, these initiatives raise 40 percent more than traditional funding ventures.
This is also helped by the fact that 12 percent of donations come from individuals using smartphones or tablets, the news source reported. Therefore, social media campaigns might be perfect for nonprofits, as they allow for connectivity to consumers when they're on the go.
To simplify these efforts, The Huffington Post suggested that organizations rely on compelling images and text to draw browsers to their page and keep their attention. Plus, administrators should also consider using apps to streamline monitoring and run campaigns no matter where they are or what device they prefer. The news provider explained that there are a number of applications available for download that can make keeping track of campaigns and donations easier.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.