How to attract donors to your website
August 12, 2013
Because the Internet is such a pervasive element in our society now, many charities enter the digital landscape to tap into a donor pool. However, working on this type of platform can make it hard for nonprofits to connect to individuals in a meaningful way, as it can be impersonal by nature.
However, there are a number of tips and tricks administrators can use to make their outfit seem attractive to those who are generous with their money. Having flashy elements and showing people the impact of their donations can go a long way.
The Huffington Post said one of the most important things a nonprofit can do is to have a noticeable button on the homepage prompting donations. The news source said that color matters in this case. Citing a study from Network for Good, the news source explained that when changing the button's color from gray to red, donations went up by 30 percent.
Relying on images that elicit emotions is also a good fallback strategy, Network for Good reported. The news outlet noted that there have been a number of successful campaigns that have incorporated a variety of images - celebrities taking part in volunteering, uplifting pictures accompanied by optimistic stories and scenes of staff members helping out, among others.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.