Hollywood proves online fundraising has real merit
March 14, 2013
Many individuals have trouble believing that anyone in Hollywood is hurting for money. However, despite the wishes of casts, crews and fans, production can't continue on popular television shows and movies if the money's not there. This was the case when fans began petitioning to studio owners to bring back the show "Veronica Mars," which ended in 2007, for a reunion movie. Fortunately, because of innovative online fundraising techniques, it may soon be a reality.
According to the Associated Press, thousands of fans made donations to the funding website Kickstarter, raising more than $2 million within 24 hours of the petition's launch. The source said that within four-and-a?-half hours of series creator Rob Thomas and star Kristen Bell starting the movement, $1 million was donated, setting a website record.
By 9:30 a.m. on March 14, the New York Times detailed, the film received donations of more than $2.5 million, though the original goal was $2 million.
Nonprofit organizations should consider turning to the internet to host a donation platform. Given the popularity of this latest venture and the penchant for people to never be far from an internet-enabled device, it may influence tech-savvy donors to support a cause.
The A.P. reported that it looks like the movie has been given a green light - Thomas said that Warner Brothers and cast members agreed to production and it will likely start this summer, planning for a 2014 limited release, at least.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.