Hashtagging your way to success
July 09, 2013
In the past few years, many nonprofits have embraced social media platforms as a lucrative way to raise money for their causes. After all, there are millions of people who check sites like Facebook, Twitter and LinkedIn daily, so the target audience is massive, and it's practically free to spread the word on these networks.
Twitter, in particular, has been attractive for those attempting to seek out donations. The hashtag feature is of a lot of interest to these people - used right, this tool can direct numerous individuals to the organization's account and then influence donations.
According to Just Giving, the best strategy is to link to the topic associated with the campaign, because this can let everyone who's interested in a particular subject see the group's tweets as well.
However, Nonprofit Hub reported that there are a number of hashtags that are also very popular in the industry and can attract many people just looking to give their money to a cause. Among the trendiest phrases linked to include "activism," "fundraising," "causes" and "SocialGood."
As for the number, Just Giving said that one or two hashtags per post is usually good - you don't want to overload your followers.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.