Most Americans over the age of 18 are very familiar with the cycle of fundraising that occurs as election season starts up. During the spring and summer, it may seem like every other commercial is an attack ad against one candidate or another, and that's generally when people who have donated in the past start receiving mailings or phone calls. But the end of the summer and beginning of the fall is when fundraising campaigns truly start kicking in.
This is no less true in 2013, as evidenced by many ongoing efforts by politicians around the nation no matter what seat they're hoping to secure. Many would-be leaders are incorporating relatively new ideas in their push to garner money from supporters, such as the Internet and various emerging digital strategies.
While many of these initiatives have been very successful so far for the candidates, charities, foundations and other nonprofit organizations can take a page out their books when spearheading their own fundraising efforts.
Crowdfunding becomes before popular
Many charity leaders have looked into crowdfunding websites over the past few years to spur donations. These platforms allow account holders to donate whatever they can, relying on numerous small loans to amass a larger sum, and politicians have recently proved that these sites may have some staying power.
According to The Dominion Post, this is how a number of candidates are raising money in New Zealand. The news source reported that from the mayoral race in Wellington to the city council bid in Dunedin, so many races come down to how much money candidates can raise on these types of platforms. Popular sites for New Zealanders include Pledge Me and Givealittle.
"We live in a digital age where these sort of campaign methods have been proven to succeed, and that's one reason I have chosen to deploy the tool," Wellington candidate Karunanidhi Muthu told the newspaper.
Special events also present a tried-and-true method
Whether it's a political or charitable fundraiser, when individuals host special events, they tend to succeed in garnering large donations. People who were invited may feel like they have a special and integral role in helping the cause succeed.
Incumbent New Jersey Governor Chris Christie may have had this in mind when he recently held a fundraising breakfast in Dallas, according to Dallas News. This may seem ineffective, campaigning for a local seat halfway across the nation, but the news source said that 30 to 40 people attended the meal, and he then visited San Antonio and Houston for similar reasons.
Individuals, programs and organizations that rely on fundraising to fuel sustainable operations might find nonprofit fundraising software advantageous. The solutions can facilitate the process of identifying grant opportunities, generate reports that demonstrate current financial need and showcase previous achievements.