Fundraising with Facebook
August 19, 2013
Facebook is one of the most popular social media platforms in existence now. In fact, it seems almost rare for individuals not to have an account on the website. It still reigns supreme over other pages like Twitter, LinkedIn and Pinterest. As such, this presents a good opportunity for charity administrators to reach out to new and loyal donors alike.
An article published by The Huffington Post asserted that creating a Facebook page is the No. 1 tip for fundraisers to pay attention to. The news source said this is mostly because this website can be a great platform on which they can start conversations and engage with individuals. This way, it's relatively easy to inspire people to take action and take advantage of networks.
Additionally, the news source said administrators can use the social site to create apps and synchronize giving between these mobile tools and the website.
Razoo reported that the most effective social strategies appeal to donors by talking about what actions they can take to make an impact, rather than the financial side. This is because many people don't like talking to their friends about money and donations, so they might not be as willing to start spreading the word. Telling people what impact their actions can have, however, is often much more attractive.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.