Fundraising in 140 characters or less
June 27, 2013
Social networking websites have been used by people of all walks of life for the past few years. Some like to communicate with their friends and family, follow a celebrity or company or just use these sites as their own digital journals.
However, nonprofits and individuals are also using the platforms as a way to reach potential donors. Twitter in particular has been helpful in garnering funds for various causes.
Recently, Newark, N.J., Mayor Cory Booker decided to run in a special election for the U.S. Senate and has taken to Twitter to raise money for his campaign. Individuals can give up to $250 using the website. The money is routed through Givver, which ensures the safety of the transactions.
The point is to not only raise a lot of money through smaller, reasonable donations, but also to broadcast to a wide range of followers, maximizing the target audience.
The Fundraising Coach touted using Twitter for this aim, as it's a real time solution that can be used to listen to what people are saying about the issues at hand and allows individuals from all over the world to research, among numerous other benefits.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.