Fundraisers take to the Internet after disasters
May 17, 2013
When disasters of any type occur, we often see people rising to the occasion and banding together to donate funds. Individuals create foundations to divert generous gifts to those in need during these types of tragic events.
This was the case in China after a 6.6 earthquake hit the Sichuan Province in April, according to The New York Times. Wang Xiaochang took to Chinese social media websites and was able to recruit individuals to make donations. He told the newspaper that the military has been essential in fixing the damaged area's infrastructure, but people need funds to rebuild their lives as well.
Li Chengpeng had the same idea and organized followers on networking site Weibo, the news outlet reported. Because of his efforts, he was able to gather almost 500 tents, 1,250 blankets and 100 tarps and give the supplies to survivors.
This type of Internet fundraising was also seen recently in Boston after the Marathon bombing attack. According to NBCNews, the One Fund Boston garnered more than $30 million in about one month's time. A large amount of the money was raised online, while proceeds from events, clothing sales and other efforts also brought in funds.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.