Forum to discuss online giving strategies, opportunities
March 21, 2013
As new technologies, programs and devices emerge, businesses of all kinds have to adapt or risk being lost in the dust of their competitors. This goes for companies in any industry, including nonprofit organizations. However, technology is not always the forte of leaders of such groups, so they have to figure out how to adopt new strategies while keeping loyal donors informed and attracting new individuals who show an interest in their efforts.
Leaders in the industry have largely noticed the lag between wanting to implement new donation tactics and actually having the knowledge to put new technologies into place. As such, many in the sector will be attending the "Friction! It's What's Killing Your Online Donations," event on April 8 at the San Diego Convention Center. The discussion is part of the 2013 Association of Fundraising Professionals International Conference on Fundraising.
The panel-like workshop is set to cover talking points including the most profitable strategies of online enterprises, how to identify signs that donations might be lagging and overall ways to increase funding across the board.
According to the event website, there will be more than 150 different sessions during the conference, which attendees can choose from. Moreover, scheduled speakers include Life is Good brand creator Bert Jacobs and musician and Teach for America advocate John Legend.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.