Embrace the Internet when fundraising
August 26, 2013
People are increasingly using the Internet for a variety of things, from banking to communicating to watching TV shows. It seems like individuals from all backgrounds and ages have a presence online, so it only makes sense that nonprofit administrators would take to the Web to search for donors.
While traditional methods like posting notices in public areas to ask for funding or trying to get signatures on a clipboard on the street are still relatively popular and lucrative, not using the Internet to fundraise seems almost wasteful at this point, especially as professionals understand that online technology provides so many new opportunities.
The Lexington Herald-Leader explained that charities can use social media, video, search engine optimization and email, among other factors, to attract both new and loyal donors. Social networking, in particular, is extremely successful in drawing out people who are interested in giving money. The news source stated that nonprofits can garner as much as 10 times more money this way than by using traditional tactics.
Charity leaders simply have to remember to maintain their sites, or else they risk turning off a younger contingent, a new report published by The Millennial Impact revealed. Moreover, younger Americans would rather see information about the cause on these platforms, rather than the organization in question. They'd prefer to recognize the real results that their contributions could have.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.