Donors take to the internet to help their communities
April 30, 2013
Many people use the internet in their everyday lives, so why shouldn't the web be used when considering fundraising efforts? Moving donation platforms online allows individuals to give what they can no matter where they are, as long as they have a computer, tablet or smartphone nearby.
This is how people chose to help out their neighbors in Minden Hills, Ontario, after a recent flood. The Haliburton Echo revealed that the Gull River overflowed, affecting many small towns in central Ontario, and individuals are looking for ways to help out. Though a few unauthorized fundraising projects have cropped up, the newspaper suggested interested parties should go to the Minden Hills official town website for direction on which legitimate websites are accepting donations.
Many people have already responded online, and Minden Hills was quick to set up initiatives on the web.
Using the internet to donate money to local causes is nothing new for a number of individuals. Incorporating technology into the fold when fundraising has been a lucrative avenue in the past few years. For example, the New York Daily News reported that artists in Queens recently set up an Indiegogo campaign so that local patrons of the arts can help the Dot the Connective group buy new equipment like cameras and audio devices.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.