Cold calling not dead yet
July 11, 2013
Cold calling is something that is often reviled by people in many different industries. Some professionals think it's too impersonal to be effective at anything, while others believe that it's annoying and can turn off customers. However, for nonprofits, that's not the case - many professionals agree that cold calling is still a valid way to get donors interested.
Sticking to a script tends to be a good way to make sure everyone's doing what they should on these calls. Plus, this is usually beneficial, as nonprofits can analyze past calls to see what results in donations and what doesn't work, then go from there to ensure success as often as possible.
Fundraising Coach suggested that employees refer to a list of donors who have been agreeable to giving money over the phone in the past, calling those who made smaller gifts first. Telling these people that the organization was grateful for their dedication can be advantageous.
Just don't forget to train all employees who will be cold calling, The Guardian advised. There are a number of rules and regulations that fundraisers have to abide by, and violating any of them can result in fines and legal penalties. Best practices include workers identifying themselves, asking permission to continue the discussion and letting people know they're being recorded, among many others.
Nonprofit organizations that hope to benefit from large grant-giving opportunities can improve their chances of being selected for awards when they use nonprofit financial management programs. These solutions can generate data-driven reports for various stakeholders.