Charity texting is taking on new meaning
August 02, 2013
After events like natural disasters or terrorist attacks, people often see commercials, signs and prints ads suggesting that if they text a code to a phone number attached to an organization like the Red Cross, they can make a quick and easy donation. The money would simply be reflected in their next bill.
However, because many experts have deemed these methods to be very successful, more charity administrators might begin considering these strategies for their campaigns.
That being said, Nonprofit Quarterly suggested that organizations can use texting for other reasons, not just calls to action. For instance, a survey conducted by the source found that of donors interested in the technology, 70 percent would like to receive text message updates about donation information. Additionally, 37.4 percent would rather read pertinent news and 32.8 percent want volunteer information to be communicated over this medium.
"Whether or not mobile giving is effective for your charity now, communicating with donors and supporters is absolutely what you should be doing," mGive Foundation Executive Director Jennifer Snyder told The Nonprofit Times. "Our theory seems to be, every nonprofit needs to have mobile integrated in mobile engagement campaigns."
Individuals, programs and organizations that rely on fundraising to fuel sustainable operations might find nonprofit fundraising software advantageous. The solutions can facilitate the process of identifying grant opportunities, generate reports that demonstrate current financial need and showcase previous achievements.