Charities still calling for holiday donations
December 24, 2012
The holiday season is coming to a close, and along with that are fewer opportunities to contribute to festive fundraisers. It's the busiest time of the year, but it's also the time when people tend to give most.
However, there are many charitable organizations throughout the United States that are waiting on bated breath for more donations to come through, so they can reach their year-end goals and more importantly, deliver items to individuals who need them most. Sara Gentry, executive director for the Club for Boys Foundation, recently told the Rapid City Journal that she is holding out hope for a strong finish to the organization's fundraising event
. The program currently has brought in enough for 61 of the 98 families that might not otherwise have Christmas dinners or gifts this year, but Gentry is hoping there will be a push in the last week so all of the families on the list can receive support.
The Salvation Army's Christmas Angel Program is in a similar situation, with approximately 4,800 children gift lists
that have yet to be fulfilled, according to KTAR-FM. Major Marina Lacey with the Salvation Army said these children won't get Christmas. Fortunately, there is still time left for busy shoppers to contribute and organizations to boost their efforts.
Some foundations might consider tapping into emerging digital channels to raise funds online
. They can benefit from nonprofit fundraising software
that tracks incoming donations and quantitatively measures the success of their efforts thus far, so they can notify prospective donors about how much more they need to raise to meet seasonal goals.