Celebrities take to the net to raise money
April 25, 2013
Since March, there have been multiple reports hailing the internet as a great tool on which nonprofits of all kinds can raise money, thanks to the success of a Kickstarter campaign. The platform was used by director Rob Thomas and actress Kristen Bell to fundraise for a new movie. With that in mind, other stars are taking the same route.
According to BuzzFeed, "Scrubs" star Zach Braff recently launched a campaign on the same website with the goal of getting enough donations to fund a the movie "Wish I Was Here." The news source said that within less than a day of beginning the initiative, the actor raised more than $850,000 and is on track to make the $2 million goal within 48 hours.
Braff explained that the Kickstarter campaign for Bell's "Veronica Mars" movie adaptation was how he got the idea. On top of the funds raised, he told Buzz Feed that he intends on making up the difference between the $2 million and the actual cost of production with his own money.
According to CNN, the "Veronica Mars" campaign garnered more than $5 million from around 88,000 individuals during the campaign, which lasted approximately one month. The source said this was the largest Kickstarter project to date.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.