Car maker gives $3.5 million award toward green efforts
April 12, 2013
When people think about going green, they don't always think of major corporations, let alone car makers, unless they specialize in hybrids. That will likely no longer be the case, as automobile manufacturer Toyota recently awarded $3.5 million to The National Audubon Society to be put toward green living and conservation initiatives.
The money will allow both entities to continue working on the Toyota TogetherGreen project, which was set up in 2007 to fund conservation-centered projects. This year, TogetherGreen will give forty $10,000 grants to groups that vow to create and set in motion year-long conservation efforts.
"Because of Toyota's support, conversationalists across the U.S. are incubating new approached to creating healthier communities," Audubon president David Yarnold explained. "Toyota TogetherGreen has helped jumpstart great programs, leaders and ideas by providing funding, professional development and a support network."
Toyota has been involved in philanthropic efforts for some time. The car maker's website indicated that since 1991, the company has donated over a half billion dollars to various nonprofit organizations. The corporation has taken five main approaches to their grant giving, helping foundations involved in education, environment, safety, guidelines and community.
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