Can tablets improve fundraising?
July 18, 2013
Nonprofit and foundation administrators will often go to great lengths to make their fundraising plans a success. From extending prizes to those who make donations to taking to online platforms to secure money, there are a number of different tactics that organizations can take to ensure that their efforts pan out.
Some industry experts now believe that incorporating new technology can also give these hopeful leaders an edge during their campaigns. In particular, embracing tablets might be a new tactic that can be put to great use.
According to Nonprofit Technology News, tablets can make fundraising easier and more effective, as they're half computer, half mobile phone. Nonprofit employees can carry these around with them to encourage people they approach to make donations, while administrators can also develop apps on these platforms, because they're a popular device with consumers now.
The Guardian reported that using iPads instead of clipboards has been proven to be more successful, as potential supporters may see the organizations as more innovative and cutting edge. Plus, charities can use interactive videos and other elements to further engage individuals and influence support.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.