Bookstores find fundraising opportunities online
August 14, 2013
For many indie or underground companies, sticking with tradition when fundraising tends to be beneficial. Many generous patrons may come into the physical storefront to make their donations or participate in other events that help the enterprise to raise money. However, because we live in an increasingly digital age, more businesses are going online to bolster capital.
According to The New York Times, a number of independent bookstores have taken to the digital sphere for fundraising. Many of these businesses have seen success from crowdfunding websites like Kickstarter or Indiegogo. For example, on Indiegogo, San Francisco's Adobe Books was able to raised $60,000 in March.
The news source said these sorts of websites can set indie companies apart from their more mainstream counterparts.
"Bookstores are sort of an endangered industry for lots of reasons. But it would have left a huge hole in our little community if we had gone away," Chicago bookstore owner Josh Mills told the newspaper.
This has been a popular strategy for some time, according to Wrightspeak. In April 2012, Brooklyn's St. Mark's Bookshop took to LuckyAnt.com to crowdsource money to stay afloat and potentially open a new location down the road. The news source said this was a new tactic for the owner, who had previously petitioned for lower rent and applied to community programs for help.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.