Back to basics to fundraise?
June 20, 2013
These days, many, if not most, nonprofit groups fundraise online to reach the maximum amount of donors possible and easily educate interested parties. The Web seems to be the best platform on which to do this.
However, many of these organizations are starting to go back to basics in terms of how they promote themselves and search for people who might want to give funds. Namely, some are cold calling on telephones to garner interest, as they used to in previous times.
According to The Guardian, this is still an effective medium to reach donors, mainly because it's a way donors can talk to a real person, which elicits emotions and sympathy about the aims of the charity.
However, it can be a volatile medium - the newspaper said that not all nonprofit administrators follow best practices, and when conversations go wrong, the entire campaign can stall.
UK Fundraising reported that using telephones to get in touch with donors has a history of establishing a long relationship between nonprofit and generous individuals. To do this, numerous calls have to be made. The source suggested that administrators call to welcome donors, suggest upgrades and precede mailings, among other reasons.
Nonprofit organizations that hope to benefit from large grant-giving opportunities can improve their chances of being selected for awards when they use nonprofit financial management programs. These solutions can generate data-driven reports for various stakeholders.