Actor pulls out all the technological stops for new movie
July 24, 2013
Over the past few months, celebrities have taken to the Internet to fundraise for various ventures. This all began with Kristen Bell successfully campaigning for millions of dollars needed for a "Veronica Mars" film. However, not all stars have been able to match her achievements - in fact, many have crashed and burned, leaving fans asking why these stars can't use their own millions.
Shemar Moore was nearly a casualty of failed crowdfunding ventures. He originally took to Kickstarter to drum up interest for his new film "The Bounce Back," an effort which was canned after he raised only a fraction of his goal.
That being said, he's found more love on Indiegogo. It helps that, unlike Kickstarter, even if Moore doesn't raise the full $500,000 he's asking for, he will still be able to keep the amount given by donors. This will be likely, though with four days left, he's raised a respectable $340,776, much more than he did on Kickstarter.
Moore has been bringing in different types of technology to make money. According to the film's website, he took to Twitter in early July to host a "party," where fans could communicate with him about the movie. The associated hashtag was "#ShemarMoore,' and the actor himself was present answering questions online. This might be an innovative way for campaign leaders to make the most of their online efforts.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.