The Foundation Center recently launched the Glasspockets website to measure the success of The Giving Pledge. The Giving Pledge was launched by Bill and Melinda Gates along with Warren Buffett to encourage the wealthiest households in the United States to contribute a significant portion of their incomes.

According to the organization, there are currently 81 members who have made the commitment to allocate a percentage of their earnings to charitable initiatives. Some participants include Mark Zuckerberg, Larry Ellison, George B. Kaiser, Elon Musk and David Rockefeller. While the Pledge is not a contractual obligation for the supportive billionaires, it is expected that members who sign up take on a personal responsibility to give generously.

Using the Foundation Center's stored data about giving and philanthropic contributions, the website will give a transparent view of how much these donors are contributing, and which programs are receiving the funds.

"In a world where philanthropists now achieve celebrity status and new forms of philanthropy emerge at an extraordinary clip, it's more important than ever to keep pace with giving trends and make sense of it all. Good data and transparency are key to understanding philanthropy's impact on the world," said Bradford Smith, president of the Foundation Center.

Organizations that want to increase their fundraising efforts might find they also benefit from a web-based platform through which they can raise funds online and provide prospective contributors with unbiased financial information.