Sage VP Hal Bloom Presented on Using Market Research to Create Extraordinary Customer Experiences at the 2013 Sentiment Analysis Symposium
NEW YORK (May 9, 2013) – Sage North America today announced that Hal Bloom, vice president (VP) of market research, presented yesterday at the annual Sentiment Analysis Symposium, held at Lighthouse International in New York, N.Y. The event was designed to help businesses and organizations learn more about technology and solutions that can help them discover business value in opinions, emotions and attitudes in social media, news and enterprise feedback. In addition to Bloom, the event featured speakers and panelists from start-ups, academia and companies such as Bloomberg, IBM, PayPal, Vision Critical, and Westat.
During yesterday’s presentation, “Customer Talk + Employee Insight = Extraordinary Customer Experience,” Bloom educated attendees on using market research, including text and sentiment analysis, to measure customer loyalty and, ultimately, ensure a focus on the “right” customers, improve team efficiency, create customer advocates and create a baseline for measuring change. He also discussed conducting “Moments of Truth” sentiment analysis to identify and close gaps between how customers and employees view customercentricity, holding everyone accountable for moving the needle and closing the performance gap and relating the number of net promoter recommendations back to the bottom line.
As head of the Sage North America market research team, Bloom provides strategic direction by designing, conducting and analyzing all market research. He has nearly 40 years of domestic and international expertise in all aspects of marketing research, long-range strategic planning, new business development and customer loyalty in Fortune 500 companies, including Coca-Cola, Pillsbury, Tupperware and Grey Advertising. Bloom has also been a consultant for major advertising agencies, service industries and small businesses, and has contributed to such media outlets as CustomerThink, Journal of Advertising Research and KMWorld.
The Sentiment Analysis Symposium is organized and produced by Alta Plana Corporation. Alta Plana was founded by Seth Grimes in 1997 to deliver business analytics strategy consulting and implementation services with a focus on advanced analytics: BI, text mining, data visualization, analytical databases and complex event processing. For more information, visit: http://sentimentsymposium.com/index.html
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