Our Brand Changes—How the New Names Impact You and Your Business
2011 marked the thirtieth year that Sage has been providing market-leading business management software and services to small and midsized businesses. Throughout our history, our commitment to customers has been at the center of everything we do. It is a commitment that has helped make Sage a recognized global leader in supplying business management solutions to small and midsized businesses like yours, and it is a commitment that grows each day in the way we serve you, as we deliver a growing portfolio of products and services to help make your business life easier.
Sage is extending that commitment in 2012 with a new website, enhanced products, new services, and productivity-enhancing features such as Sage Advisor that help you make the most of your software investment. One of the most visible elements is the introduction of new names for many of our products, helping to make clear which Sage products are most appropriate to complement the Sage solutions you are using today and which may be available to support your business as it grows. You’ll see new product names in our advertising, our websites, and with new product launches throughout the year.
In 2012 the names of many of our core accounting and ERP lines, including those designed for nonprofits and the construction industry, are changing. These products will be identified with a numbering approach where higher numbers denote increasing levels of product capability or sophistication. Our product numbering sets include Sage One, Sage 50, Sage 100, Sage 300, and Sage 500.
However, these changes are more than in name alone. Each product family will offer integration to common business solutions such as CRM, Fixed Assets, HRMS, and Payroll. Sage Connected Services provide additional capabilities, including online payment processing, mobile access, and data security, while product support through Sage Business Care and Sage Advisor technology ensure you get the most from your Sage investment.
On May 16, 2012, we introduced our new website, NA.Sage.com, which combines the resources of dozens of our former sites into a central place where you can find all you need about Sage products and services in North America. At the same time, we’ve adopted our new product names in the website. We encourage you to explore NA.Sage.com to become familiar with the resources it provides.
What's staying the same
Sage is still the same company at heart. We remain fully committed to advancing our products—those whose names are changing as well as those that retain their familiar names—to help make your business life easier. And we remain fully committed to delivering a superior customer experience when you call us on the phone, work with us through the web, and use our products on a daily basis.
Please explore this site for more information about the evolution of the Sage brand in 2012. You’ll find a brief preview of what’s ahead for our products and services in 2012 as we simplify our product portfolio and back it with common services and experience to help make your business life easier. Watch a brief overview video that describes the brand name evolution, then read information on how the changes affect the product you’re using today, and learn more about Sage and Sage solutions for your business.
Have more questions? Visit our FAQ. Watch our ads. Or view this Forbes magazine interview about the Sage brand strategy with Sage EVP Corporate Marketing Dennis Frahmann.