Florida realtors use QR codes to save money, attract younger client base
April 20, 2011
A Dade City, Florida-based real estate agent is utilizing quick response (QR) codes to simplify the home-buying experience for potential buyers.
Nearly all of realtor Sue Szczerba's property signs contain the downloadable barcode, which links to her website that lists information about her properties, including the number of bedrooms and bathrooms, the price, and a description, according to Tampa Bay Online.
Szczerba works under realtor Chris Shumaker, who explains that nearly 50 of his agents are implementing the code, and many more have expressed interest in the burgeoning technology. This system can also serve as a cost-saving strategy, since it eliminates the need to print flyers, notes the media outlet.
"You've got a generation coming up that doesn't want any face-to-face or verbal contact," Jim Selvey, president of the Greater Tampa Association of Realtors, told the media outlet. "It's either text messaging or emails."
Newburyport, Massachusetts-based RE/MAX on the River is embracing the real estate technology as well, according to Newburyport News. Steven Babjak, the agency's sales and marketing director, believes that - along with text messaging - QR codes are streamlining the home-buying process, and that relying on telephones and fax machines can unnecessarily bog things down.