Employees want social tools for business communication
May 28, 2013
Corporate communication has never been more important, and now with the growing use of social media, there are new ways to improve information sharing and engagement for construction firms. According to a new study conducted by private research thinktank Ipsos, on behalf of Microsoft, 40 percent of respondents said social tools allow them to work better with other members of the team.
Using social media to communicate within the parameters of the business can be especially beneficial for construction firms, where project managers, accountants, IT professionals and everyone in between needs to stay abreast on the latest happenings at the company.
"As we look ahead at how collaboration and communications continue to evolve, we believe the tools people use today - email, instant messaging, voice, videoconferencing, social - will come together and be deeply integrated into apps in ways that will speed collaboration and truly transform the way people work," said Kurt DelBene, president of the office division at Microsoft.
Another report, conducted by global professional services company Towers Watson, showed 29 percent of companies are finding social networks make it easier for employers to build communities with their staff members, while nearly six in 10 respondents to the survey said they are currently using social tools for internal communications. Decision-makers at construction firms who understand what will make their employees even more productive are often leaders at businesses that are a step ahead of the competition.