Ten Tips for Building a Successful Website
Every website has a specific purpose, and one of the most important and obvious these days is sales and marketing. If your website is meant to generate business and income for a company, doing it well is crucial. Here are ten tips to help guide the creation of your own successful small business website:
- Understand Your Target Audience—Since the product or service that appeals to everyone pretty much doesn’t exist, the sciences of demographics and market research are important. Employ them to take a deep look into the age group, gender, and lifestyles of those who are likely to be drawn to what you have to offer. Design your website to appeal to them.
- Build the Content Around an Elevator Pitch—An elevator pitch is a short wrap-up of what makes your product or service so worthwhile that your target audience will want to buy it. The pitch should be so concise that you can deliver it out loud to a prospect in the time it takes to ride an elevator just a few floors up!
- Keep the Content Simple—Hand in hand with keeping your messaging short is keeping it simple. Most people search the Internet with speed in mind: Usually they want information that will take less than a minute to read and digest.
- But Make the Content Informative—So let’s triple up the challenge: You need to keep your messaging short and simple, yet somehow make it in informative as well. With these last three tips in mind, you can see why hiring a professional copywriter can be a good idea.
- Check out the Competition—This is the basis of the marketplace, what you do that others don’t. The odds on your offering something totally unique are low. But by knowing what others are up to, you can think of ways to be a little different. Maybe you can lower your prices or offer a money-back guarantee or come up with a memorable slogan.
- Review and Update Your Website—Tip six builds on tip five: You’re watching the competition, and they’re watching you. When you do something cool and different, so will they. Also, as you review your website, you’ll notice content that no one uses and content that needs improvement. Show your customers that you’re interested in making your website more useful.
- Make the Website Download Quickly—Back to that idea about web surfers’ being in a hurry: People are too impatient to wait 15 seconds for your website to download—they want it now. Be careful about cluttering your website with pop-ups, drop-downs, animation, music, and oddball color schemes; they lead to slower downloading, and they can be just plain annoying.
- Make It Easy to Contact You—Navigating your website should be nice and easy. When people like what they see there, they should be able to link immediately to other webpages, your email address, your phone number, and a way to buy what you’re selling.
- Use CTA Buttons—CTA stands for Call to Action, and that’s the main purpose of your website. You want people to do something after you’ve shown them how great your product or service is. So, help them “Learn More Now,” “Buy Now,” or “Try Now” with one simple click.
- Be Creative—We’ve included a lot of tips on content and here’s why: Content is king! Your content should be brief, simple, and informative . . . and it should show people that you’re trustworthy, that your product has value, and that you’ve put a lot of thought into offering people something. Words matter, so test them out on friends before you post them!
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