Market your business on pinboards
September 28, 2012
Most small business owners have been taking the entrepreneurial advice of industry experts and making the most of their social media presences on various platforms. As new networking sites become popular, some companies are slow to adopt the methods, citing the need to refocus and the potential to spread themselves thin as risks.
However, numerous startup veterans are hailing Pinterest as the next big thing. Though the site has been around for some time, it recently became available to the public last summer, no longer requiring users to request or wait for an invite. As such, the number of accounts are expanding rapidly, making the potential audience bigger for small firms.
There are certain steps small business leaders should consider taking after they've decided to market their company on the corkboard-like platform.
Choose an identity
According to Entrepreneur Magazine, there are three distinct identities for companies that decide to market themselves on Pinterest can adopt. 'Mavens' are businesses that repin articles or images that they do not own, but find elsewhere on the internet. Firms that don't use their personally-owned content but instead repin images they find that are already on Pinterest are called 'connectors'. Finally, 'showcasers' are the ones who rely solely on their own website, blog or other social media networks.
It is possible, however, to be a hybrid of the three. Many experts believe this is the best strategy a small company can take.
Cater to aesthetics
Everyone who's ever used Pinterest knows it's all about the pictures. While infographics and other articles to do appear every so often, the majority of the content produced by companies is made up of interesting, and engaging photographs. As such, Inc. Magazine recommends including appealing pictures of a business' products. If this is impossible, it may be best to avoid the site.
For instance, the source said if the firm makes power sanders, it may be best served on another website.
Integrate other platforms
After a company has created various boards on which they can share ideas and new merchandise, they should remember their other presences. Instead of simply focusing on the new advantages of that platform alone, leaders can optimize their web presence entirely by mixing in other pages.
For instance, Entrepreneur explained Twitter and Pinterest can be easily combined. After a firm pins a few new items to their boards, advertisers should send out a tweet about it on Twitter. This could catch the attention of fans of their other social media pages, who may not have known the business was active on Pinterest.