How to write the perfect tweet
May 02, 2012
Many firms see improved sales figures being entered into their accounting software after undertaking marketing campaigns using social media platforms. Because such a high volume of potential customers have a social media presence, companies really have nothing to lose by marketing on these websites.
While Twitter is a great platform for following the antics of one's favorite celebrities or keeping up with the latest news, it is a smart way for small business owners to market their brand quickly and efficiently and connect with other companies in their field.
That said, because Twitter users are limited to 140 character tweets, there are some tips and tricks anyone trying to market a business should consider when formulating their communications.
Let personality shine
Twitter users want to read messages that come from a human, as opposed to tweets from a big business looking to add customers' money to their revenue. This may be easier for small firm owners rather than leaders of a larger corporation, as workers can often be more emotionally invested in the well-being of the company.
Marketing community Business Know-How reported people don't want to read branded messages that are just trying to sell a product. Twitter can enable a small company leader to build relationships with their customers through messages, which can often lead to more customer loyalty and strong business ties.
Take advantage of the length
As tweets are so short, it is important to pay attention to the quality of the message sent out to a firm's followers. According to Entrepreneur Magazine, citing research from colleges studying Twitter, the best and most memorable tweets have an element of humor, share information and engage fans.
Businesses do not have a lot of room to get all of the things they want to say across to potential customers in 140 characters. The Houston Chronicle suggested companies that have an important message to send but not enough room to do it can write a quick blurb on the subject and link to a larger blog post an administrator has written.
Frequency of posts
The Houston Chronicle explained that business Twitter accounts must hit a perfect stride when deciding on the frequency of their messages. If they post too often, followers may become annoyed at how much space the company is taking up in their personal feeds and decide to cease communications. But if they post too infrequently, the business' message may be lost among all of the other tweets people read.