Many people count the time surrounding holidays like Christmas, New Years and Fourth of July as their favorite times of the year. Often, more time is spent with family and friends, decorations and movies can add to the festivities and celebrations tend to be marked by large feasts of great food. For most retailers, these are also times of prosperity, with many patrons buying gifts for their loved ones.
However, with this work-centric success usually comes stress. Though capital tends to flow in, startups usually have to spend more, between holiday marketing schemes and actually producing the products in bulk to respond to seasonal demand. Moreover, customers can be stressed out and cranky, employees request time off with more frequency and workers have to speed up many processes to best serve clients. This can either bring a team together or expose rifts.
There are a number of things entrepreneurs can do to ensure holidays go as smoothly as possible and the company is able to continue on into the new year.Organize beforehand
One of the most proactive things a small business leader can do is to make sure everything is in order before the rush. It is not uncommon for things to get hectic near various holidays, important documents to become lost in the shuffle and numbers to go unrecorded in accounting software. However, if owners ensure everything is in its right place
before the onslaught begins, they can combat this, noted Entrepreneur Magazine.
The source suggested investing in a calendar and mapping out when things need to be done, from sending out email campaigns to ordering new products from the manufacturer. Making forecasts on the schedule and planning for expenses using accounting programs can be an organized and helpful thing to do in the long run.Don't sacrifice quality for quantity
Near holidays, to mitigate revenue loss, many employees try to speed through the selling process and get patrons to the checkout line as quickly as possible to move onto helping the next shopper and keeping the traffic flow steady. However, the magazine said that adding a personal touch, like helping patrons find certain items and addressing them by name, can keep customers' emotions at bay, which could add to holiday stresses if not guarded against. This can also result in loyal patrons.Take time to calm down
There will most likely be something stressful each year, whether it's a situation at work or at home. WebMD's chief medical editor Michael Smith told Fox Business that stress comes from external factors
, so identifying problem areas and not worrying about past or future events until the year is over is most likely the best choice. Just deal with things as they come, and the business should succeed.