Small companies can attract customers online
October 02, 2012
It's no secret that small business owners need to optimize their in store experience to appeal to new customers and keep loyal patrons coming back. From providing exemplary services on the sales floor to offering discounts, there are many things company leaders can do.
However, per entrepreneurial advice from many industry experts, an individual's experience on the firm's website is nearly as important as their time spent in the store, so businesses need to optimize their pages. There are certain tactics administrators can follow to make sure consumers have a pleasant experience online and translate those feelings to increased revenue.
Give people a unique experience
Customers will not only appreciate it when companies go to the extra mile to help them online, but unique elements will help them remember the business. It also might make them more curious about products or services, leading to higher sales.
Inc. Magazine suggests it's a good tactic to give patrons a reason to stay on the page and come back for more after their initial visit. A effective way to do this is to churn out fresh, interesting content on a regular basis. The source used HootSuite as an example - they deployed HootSuite University, which customers can use to learn more about social media.
Rely on visual effects
No site visitor wants to read a lot of text about the company or the products it releases. Publishing pictures, videos and other interactive media can help customers remain engaged and interested.
Letting consumers upload their own pictures might be a good idea. Posting them after they're reviewed by a monitor and attributing them to the user can show the individual their contribution is valued. Mashable reported fashion and style website Fashism.com does a good job at this - and they go an extra step by letting others vote for their favorite looks.
Appreciate your fan base
One of the most important things a website can do is show the company's appreciation for patrons. Consumers have to know they are an integral part of operations and that company leaders realize and value this.
Inc. suggested tapping into social media to do this, the updates of which can be featured on the main corporate website. Appreciation tweets, posts or other updates can be used to show customers they are appreciated, or administrators can offer discounts or free merchandise to their biggest fans online.