SEO: Make the most out of internet advertising
July 03, 2012
For a small business, technology is very important in spreading the company's message. It can provide a cost effective way to advertise to potential customers and retain loyal patrons. Firms with a smaller workforce are beginning to turn to different sources of marketing, including search engine optimization.
SEO is a way for small businesses to rank higher when an individual does a Google search on a number of terms concerning the company's offerings. There are certain things a firm can do to ensure they are undertaking best practices when using an SEO-focused program or corporation.
Titles and headings
According to Business2Community, using keywords in the title of a business' web pages can greatly boost SEO rankings. If it cannot be used in the title, however, use of key phrases within an article's subheadings can also be extremely effective.
Entrepreneur Magazine stressed that titles should be no longer than 62 characters, however, so SEO keywords are visible by SEO search spiders that control rankings. Even considering the cutoff, the title should always read smoothly and not incorporate keywords simply for the sake of using them.
Develop a focused company, content
According to Entrepreneur, the more unique the company, the more likely it will show up first in a search engine.
The source also said when businesses work to become more recognizable as leaders in their field, customers are often more comfortable with giving out their contact and financial information. This should prompt more people to begin searching for the business on the internet, which can boost SEO as well.
Even if a firm is one of the only of its kind, it should still use keywords within its focused content. However, B2C strongly suggested owners follow the rule of writing naturally and optimizing for SEO second, and only when possible. The content should be easily read and never clunky to avoid the risk of turning potential customers away.
Phrases that include the company's name should appear in the content published on the business' website, Entrepreneur reported. Because search engines use the firm's SEO to figure out what the company does, the source detailed, branded keywords unique to the company, like "Zappos shoes," add another element that may boost result rankings.
Brand names can also be incorporated into an article's headline using a title break, Entrepreneur explained, providing a doubly effective means of boosting SEO. The source suggested those crafting content for the website could set up a headline like "Title featuring traditional keyword I Business name."