Five steps to get the most out of Facebook
April 09, 2012
Facebook is often a great resource for people who want to connect with old friends, far-away relatives and keep an eye on the news sources, celebrities or companies to which they subscribe. Social media platforms are also beneficial to businesses, and can open the door to a plethora of customers who would not have otherwise known about a company's products.
Social media is now so widespread, as a recent Experian report found 91 percent of adults use social media websites on a regular basis, with Facebook being the most popular platform.
Because the website is now such an important part of people's internet habits, here are some aspects of the platform that small business resources could be dedicated to in an effort to ensure maximization:
1.) Set goals
Marketers, when setting up a Facebook page, should have a clear idea in their head indicating why they want a company page in the first place, and tailor the profile in that direction. If it's to increase website traffic, links to the business' homepage will have to be included; if it's to increase online revenue, the sales department may consider advertising "online only" deals on Facebook, and so on.
Companies should respond to questions or concerns posted on a business' Facebook page publically, because it shows the business has taken an interest in clients, a MarketingExperiments blog indicated.
Talking directly to customers can be a way to make them feel integral to business operations and keep the brand in their minds. Posing a question having to do with your field to subscribers is a good idea, a MarketingExperiments blog suggested, giving the example that a sporting goods company could inquire about a favorite athlete.
4.) Tie into other company postings
If a firm has a blog, it should be advertised on Facebook and vice-versa in order to gain the maximum amount of followers. CloudTactix cited a study finding search engines often rank links shared on Facebook higher than other results in a search.
A business can customize Facebook tabs to promote contests, events, videos and other useful information potential customers might be interested in. Social Media Revolver explained that banner pictures can be visually appealing and draw in customers. Also, company information should constantly be updated to provide the most up-to-date data and keep customers interested.