Consider apps to set your company apart this year
October 31, 2012
Many small business owners know that they're going to experience a large rush of customers during the end of the year. Halloween and Christmas is usually a company's busiest season, depending on the industry, and things tend to get hectic. Most consumers travel from store to store, looking for the best deals.
Because shoppers go to so many different locations, companies don't tend to stick out in individuals' minds during this season, so leaders should think about following entrepreneurial advice and setting themselves apart from competitors. The easiest way to do this during the late fall and early winter rush is to make the shopping experience easier for clients.
Creating your own company-related mobile applications can be just the trick - it's a unique move and can make consumers appreciate the effort. Also, app development can set the company up as a thought leader within its industry. There are a few things administrators may want to consider before agreeing to this, however.
Is this industry-appropriate?
Even if the company in question is a retailer, the market might not be there to justify spending the time and money to build an application. For example, if the usual target audience is seniors, the offering may not be necessary or overly lucrative, and advertising funds might be better directed elsewhere.
This is why The Huffington Post said that leaders need to do their research beforehand. They should look at the success or lack thereof of other businesses in the sector who built apps and proceed from there.
According to Entrepreneur Magazine, some startups are opting to deploy their apps just for use during the holiday rush. The source said this can make the shopping and transaction process on both consumers and companies easier, if done right.
Because many enterprises don't have the capital to hire a technology expert and app designer themselves, they can go it alone and still experience some margin of success, the magazine noted. There are a number of platforms available for a relatively low price that make designing the programs easy for those not well-versed in code.
Specifically, the source recommended several solutions, including MobiCart, which specializes in building apps that feature shopping carts and allow for the remote purchase of merchandise. RunRev's LiveCode is a tad more sophisticated and can create shopping carts and location-based notifications and services. The App Builder creates offerings specifically for Apple and Android smartphones.