Companies can use new Facebook feature to their benefit
July 31, 2012
Businesses of all sizes and types use various social media platforms to get their message out into the minds of consumers. Because so many individuals are on a number of websites, such as Twitter and Facebook, it is often to the company's benefit to take advantage of the small business technology available to them.
Social media is an ever-evolving entity, so new tools are always coming out that owners can use to simplify marketing. For example, a recent add on has been found by many leaders to be beneficial, particularly for entrepreneurial endeavors.
Promoted posts give companies extra edge
According to Entrepreneur Magazine, business owners can, for a fee, have Facebook promote a number of the firm's posts to maximize visibility on the website. The source said to qualify, the company has to have at least 400 likes on their corporate page and pay a fee ranging from $5 to $100, depending on how many fans and friends the leader wants to be exposed to.
Entrepreneur explained that only around 16 percent of a business' posts are seen by consumers, because of their extensive news feeds. To boost viewership, the leader can use the new tool. A screenshot from Facebook's website revealed that a cost-conscious administrator can pay $5 to promote an update to 800 users, while those looking to boost traffic in a major way need to donate $100 to be seen by approximately 15,000 individuals.
The source suggested there are best practices that can be taken when crafting Promoted Posts. For example, Entrepreneur advised, there should be a clear call to action in the blurb, either a photo or video should be featured and links should be present.
Other aspects should not be forgotten
While the Promoted Posts tool is advantageous if done right, owners should not forget the other benefits that Facebook can bring. Mashable reported that there are many aspects leaders need to consider when thinking about using their basic corporate page to its fullest.
Normal posting can be extremely effective, and free, if owners follow best practices. For example, leaders may consider using a third-party service that researches advanced metrics, Mashable suggested, such as when followers are commonly online. This could provide invaluable information about when is best to post to ensure a message is seen.