Canadian consumer confidence on the rise
May 29, 2012
The increasing confidence of consumers could translate to positive results seen in business accounting software, as more individuals are putting their money back into the economy.
When people have more faith in the success of their government's austerity plans, they don't worry as much about spending. This then allows businesses to flourish and more jobs to be created as a result. Consumer confidence is the backbone of a strong economy. A recent report found the certainty of Canadians is on the rise, which is sure to spell success for companies around the nation.
TNS confidence survey
The Canadian Press reported the recent survey from TNS, an international business consultancy, found the confidence of Canadians grew by more than 3 points between April and May to reach 98.8 points. Since the turn of the year, confidence in the North American country has been stagnant or drifting up an down, so the recent index finding is notable, the source said.
Most important economic signal
Consumer confidence may be one of the most important economic factors for Canada, Reuters recently reported. The source, quoting an interview with Business News Network television, detailed the Canadian Finance Minister, Jim Flaherty, said last week the confidence shown by Canadians is especially important considering the recent depreciation of the dollar.
"If the range of movement of the dollar is relatively minor, I'm not terribly concerned about it because we see some fluctuation like that from time to time and year to year. But consumer confidence is difficult to regain once it's lost," Flaherty explained, according to Reuters.
In the future
TNS also recorded the expectations index, which calculates individuals' predictions concerning the state of the economy in the next six months. According to the Canadian Press, the expectations of Canadians rose by 4 points between April and May, climbing to 102.7 points.
Businesses in the northern country may want to take this opportunity to make sure all of their operations are running smoothly. If confidence keeps rising and the outlook for the next six months remains high, companies may see larger traffic in the fall of this year. With the recent announcement that the Canadian penny is being taken out of circulation paired with the expectations of more consumer spending, companies should streamline their financial programs accordingly to prepare.
"Canadians won't be rushing in droves to retail outlets just yet, but our numbers definitely show signs of cautious optimism and, hopefully, the beginning of a trend," TNS vice-president Norman Baillie-David explained to the Canadian Press.